Privacy policy

SMS Privacy Policy AND TERMS OF SERVICE

Rittenhouse Orthodontics (“we,” “us,” or “our”) respects your privacy. This SMS Privacy Policy explains how we collect, use, share, and protect your information when you visit rittenhouseorthodontics.com, and get in touch with us in the office, over the phone, or via SMS. If you do not agree with the terms outlined below, please refrain from using our site or services.

What We Collect

We may collect personal information including your name, email address, phone number, mailing address, birth date, insurance or payment information, and any photos or scans you provide when scheduling an appointment or completing forms. If you provide your mobile number, you consent to receive text messages regarding appointments, updates, practice news, and promotional content.

We also collect data such as your IP address, browser type, device model, operating system, access times, and activity on our website to help us improve your experience. In addition, we use cookies, pixels, and analytics tools to track how users interact with our site, personalize content, and enhance site performance.

How We Use Your Information

We use your information to provide orthodontic care and manage your experience with our practice. This includes appointment scheduling, billing, and general treatment coordination. We may contact you via phone, email, or SMS to confirm appointments, send reminders, or share important updates from our team.

We also use feedback and site data to improve our services and online experience. With your permission, we may request testimonials or send promotional content. We may also use your information to prevent fraud, meet legal obligations, and maintain the safety of our systems and patients.

Consent & SMS Opt-In

By providing your mobile number, you give consent to receive SMS messages from Rittenhouse Orthodontics. These messages may include appointment reminders, confirmations, updates, and special offers. Message frequency may vary, and standard message/data rates may apply.

You may opt in by selecting the SMS consent checkbox on our digital forms, signing our in-office registration, or responding to a verification text message. If you ever wish to stop receiving messages, simply reply “STOP” to any text, email our office, or adjust your communication preferences in our patient portal (if available). For help, text HELP or email us at [email protected]. 

Sharing Your Information

We may share your information with trusted service partners who assist in delivering orthodontic care—such as labs, billing providers, and secure communication platforms. If we are legally required to comply with a subpoena or court order, we may disclose relevant personal information to the appropriate authorities.

We do not sell or rent SMS (or mobile) data for advertising purposes. All third-party service providers that receive your information are contractually obligated to maintain confidentiality and follow applicable data protection laws.

Cookies & Tracking

We use cookies and tracking technologies like web beacons and pixels to personalize your website experience, manage sessions, and analyze how visitors use the site. We may work with advertising services that show Rittenhouse Orthodontics ads based on your previous site visits.

Analytics platforms help us review page performance and visitor behavior. You can disable cookies through your browser settings, but this may impact how some parts of our site function.

Security & Storage

We use physical, technical, and administrative safeguards—including encrypted servers and secure login systems—to protect your personal information. While we work hard to keep your data secure, no system is entirely immune to risks. Your information may sometimes be processed or stored outside the United States using privacy-compliant security protocols.

How Long We Keep Your Data

We retain your personal information for as long as necessary to support your care and comply with legal or regulatory obligations. If you would like your contact information removed from our system, we will process your request as soon as possible and in accordance with current privacy laws.

Updates to This Policy

We may update this Privacy Policy at any time. Changes will be posted on our website, and the “Last Updated” date will reflect the most recent revision. Continued use of our services after changes are made indicates your acceptance of the updated policy. Please review this page periodically for updates.

Your Rights

You may request to access, correct, or delete your personal information at any time. To stop receiving SMS messages, reply “STOP” to any message or contact us directly. You can also unsubscribe from emails using the opt-out link or disable cookies in your browser settings. If you have questions or concerns about how we use or store your information, please get in touch with our office. For help, text HELP or email us at [email protected].